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Guides on growth strategy, marketing, and go-to-market for founders.

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Organic Growth for Technical Founders: What Actually Works
Growth & Marketing September 20, 2024

Organic Growth for Technical Founders: What Actually Works

Generic social media advice doesn't work for technical products. Here's how organic growth actually works for developer tools, SaaS, and B2B startups.
How to Build a Referral Program That Works
Growth & Marketing May 10, 2021

How to Build a Referral Program That Works

A founder's guide to building a referral program: why word-of-mouth still outperforms paid ads, how Dropbox's referral program actually worked, and how to design incentives that get used.