Your efforts, rewarded.
Project Type
Mobile App & Admin Portal
Stage
Live / Scaling
Deliverables
Native iOS and Android app, design system
As wellbeing gained importance across the region, we saw an opportunity to rethink motivation. BeneFit encourages healthier daily habits by rewarding activity and connecting users with trusted, health-focused local vendors.
The Spark
Salah approached us with a mission, not just a spec sheet: to align with the UAE’s national wellbeing initiative.
Reframing everyday wellbeing
Transforming wellbeing from a “should” into something people genuinely want to engage with—by designing motivation into the experience itself.
Most wellbeing initiatives depend on discipline alone. BeneFit shifts the focus to visible progress and meaningful rewards—so healthy behavior becomes sustainable through momentum, not aspiration.
A platform for incentive-driven wellbeing
A connected ecosystem where everyday activity earns progress, points, and rewards—making wellbeing engaging by design.
BeneFit connects users, activities, and local partners into a single experience. Progress is made visible, incentives feel locally relevant, and motivation grows naturally through continued participation.
Automatically track everyday activity.
BeneFit syncs with wearables to track movement automatically—capturing steps, active calories, and workouts with no manual input or friction.
Steps, active calories, and workouts are captured in the background, so progress begins the moment users move. By removing effort from tracking, BeneFit makes participation feel natural and continuous rather than something users have to remember or manage.
Join challenges and climb the leaderboard
Public challenges turn activity into a shared experience, with real-time leaderboards that drive friendly competition.
Competition makes effort visible and motivating. Whether users are challenging friends or the wider community, leaderboards and challenge rewards give movement social momentum—encouraging people to show up, push a little further, and stay engaged.
Turn effort into rewards and progress
Active calories convert into points, rewarding movement, daily goals, and consistent activity over time.
Daily activity goals are personalized based on each user’s BMI, ensuring targets are achievable and fair. Closing the activity circle consistently unlocks tier progression, increasing status and rewards—so motivation grows through progress users can see and feel.
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Our Work
Product Journeys We’ve
Been Part Of
From early ideas to real-world impact — here’s a look at the startups and teams we’ve helped build, grow, and scale.
